The clinic data you’ve always wanted
now exists.
VetRec captures what happens inside every appointment across your VPP network — every recommendation made, every client decision, every moment of hesitation. This report is a demonstration of what that data looks like in practice: what your doctors are seeing, what clients are accepting, and where growth is being missed.
What this report covers
Two data layers that matter most to VPP leadership
Spectrum of Care Analytics
How clients across your network are responding to your doctors’ recommendations — approval rates, undecided items, top decline reasons, and the presenting problems driving the most volume. This is the clinical conversation layer that until now was invisible.
Client Retention Intelligence
How the data VetRec captures becomes a strategic asset for client loyalty. Sentiment tracking, follow-up flags, dental campaign conversion, and financial conversation rates — the signals that tell you which clients are at risk before they leave.
The Strategic Opportunity
19,901 undecided recommendation items in the dataset represent the most direct revenue opportunity in this report. VetRec flags every one of them for structured follow-up. At scale across all VPP locations, this becomes a network-wide growth lever.
Why this data only exists because of VetRec
Every data point in this report was captured passively during normal clinical workflows. No extra charting. No manual input. No behavior change from doctors. VetRec listens, structures, and surfaces — giving VPP leadership a live window into clinical and client dynamics that no other tool in veterinary medicine provides at this level of granularity.
Network Snapshot
Top-line figures from the current dataset
Spectrum of Care Analytics
How clients are responding to your doctors’ recommendations — across 71,586 documented recommendation items in 8,130 consult sessions
The Undecided Pipeline
recommendation items where the client did not say yes or no. Every one is a structured follow-up opportunity.
| Recommendation | Undecided Count | Relative Volume |
|---|---|---|
| Surgery | 749 | |
| Dental Cleaning (Prophylaxis) | 661 | |
| Chemistry Panel | 381 | |
| Abdominal Ultrasound | 325 | |
| Tooth Extraction | 293 | |
| Toe / Skin Mass Removal | 257 | |
| Cytology (FNA/Aspirate) | 220 | |
| Radiographs | 214 | |
| CBC | 185 | |
| Echocardiogram | 177 |
Consult Anatomy
How your doctors are spending time inside every appointment — the conversation structure behind the data
Client Retention Intelligence
How VetRec data becomes a strategic asset for VPP’s network-wide client loyalty goals
The data that retains clients
already exists in your clinics.
Every missed follow-up, every undecided recommendation, every cost-decline, every appointment with negative client sentiment — VetRec captures all of it in real time. The insights below show what becomes possible when that data is systematically acted on across the VPP network. The dataset powering this report was generated by 15 clinicians. At scale across every VPP location, it becomes a genuine competitive advantage in client retention, care compliance, and revenue recovery.
Undecided-to-Approved Tracking
27.8% of all recommendations are left undecided at the time of visit. VetRec flags every one of these for structured follow-up outreach, turning hesitation into booked appointments before clients book elsewhere.
Sentiment-Triggered Outreach
Consults with negative client sentiment are automatically flagged. At scale, this becomes an early warning system — identifying at-risk clients before they quietly churn and never return.
Dental Campaign Intelligence
20% of all consults include a dental conversation. VetRec tracks every client question, every undecided dental cleaning recommendation, and every follow-up flag — the full operational layer behind a dental revenue campaign.
Financial Friction Identification
Cost is cited in 13.3% of all declines. VetRec identifies these moments in real time, enabling proactive outreach with payment plan options or financial aid conversations before a declined recommendation becomes a lost client.
Clinic-level Benchmarking
Compare approval rates, consult duration, dental discussion rates, and open-ended question ratios across all VPP locations. Know which clinics are leading in client compliance and where coaching drives the most impact.
Doctor Coaching Data
Average doctor speaking pace, open-ended question ratios, client speaking time percentage — all measured at the individual doctor level across 8,293 sessions. Coaching data without time-consuming manual audits.
Insurance is raised in only 4.4% of sessions despite 13.3% of declines citing cost as the reason. That gap represents a systematic missed opportunity in financial conversation. VetRec identifies which sessions triggered a cost-decline but no financial conversation — and flags them for follow-up or coaching.
This data is from 15 clinicians.
VPP has hundreds.
Every insight in this report — the undecided pipelines, the sentiment flags, the financial friction signals, the dental campaign conversion data — was generated passively by 15 clinicians using VetRec in their normal workflow.
Deployed across the full VPP network, the same data infrastructure becomes a real-time strategic dashboard for leadership: which locations have the highest undecided rates, which doctors are driving negative sentiment events, where financial conversations are being missed, and which clinics are leading in client compliance. No manual audits. No surveys. No behavior change from your teams.